Aircraft, Airport, Aircraft Specification

Virgin Atlantic Paves the Way to Wearable Technology Use

Virgin Atlantic Paves the Way to Wearable Technology Use

Virgin Atlantic passengers will now be the 1st air travelers to experience benefits of the pioneering Sony SmartWatch and Google Glass technology as they fly into London Heathrow airport. This innovative pilot scheme started a week ago. Concierge staff in Virgin Atlantic’s Upper Class Wing has begun using wearable technology to deliver the most personalized and high-tech customer service in the industry to date.

Cutting-edge technology

This cutting-edge technology has been introduced as the airline publishes results of a massive study of 10,000 air passengers from across the globe on what the future of air travel will be. Study results indicated that though in recent decades there has been a tremendous rise in the number of passengers travelling by air, there has been a decline in customer experience. Virgin Atlantic is working closely with passengers and calling on the airline industry to introduce radical thinking, new ideas and innovations that will meet and even exceed consumer expectations.

Unlimited potential

In collaboration with SITA, the air transport IT specialist, Virgin Atlantic is the 1st airline to test how the very latest wearable technology, like Google Glass, can be utilized to enhance the travel experiences of customers and improve efficiency.

From the point that Upper Class passengers step into Heathrow’s T3, they are greeted by name. Virgin Atlantic staff that sports this technology then starts the check-in procedure.

All-round efforts

Simultaneously, staff will also be able to update the passengers about the latest flight information, local events and the weather at their destination point. Foreign language information will also be translated for their benefit. In the future, this technology might also tell the airline’s staff the refreshment and dietary preferences of passengers. The concept behind this being that Virgin Atlantic wants to enhance the customer experience on all fronts. During the 6-week pilot, benefits to the consumers and the airline’s business will also be evaluated in anticipation of a potential broader rollout in the future.