This cutting-edge technology has been introduced as the airline publishes results of a massive study of 10,000 air passengers from across the globe on what the future of air travel will be. Study results indicated that though in recent decades there has been a tremendous rise in the number of passengers travelling by air, there has been a decline in customer experience. Virgin Atlantic is working closely with passengers and calling on the airline industry to introduce radical thinking, new ideas and innovations that will meet and even exceed consumer expectations.
From the point that Upper Class passengers step into Heathrow’s T3, they are greeted by name. Virgin Atlantic staff that sports this technology then starts the check-in procedure.
Simultaneously, staff will also be able to update the passengers about the latest flight information, local events and the weather at their destination point. Foreign language information will also be translated for their benefit. In the future, this technology might also tell the airline’s staff the refreshment and dietary preferences of passengers. The concept behind this being that Virgin Atlantic wants to enhance the customer experience on all fronts. During the 6-week pilot, benefits to the consumers and the airline’s business will also be evaluated in anticipation of a potential broader rollout in the future.